The apple definitely doesn’t fall too far from the tree…

Twenty years after her mother, the late Anna Nicole Smith, first fit into those famous jeans, six-year-old Dannielynn Birkhead is starring in her first ad campaign for Guess Kids.

Guess? Inc.‘s creative director, Paul Marciano, said that the young beauty has the “same playful spirit” that her mother had when she came on set all those years ago.

Conscious of the strain a modeling career could take on such a young child, Dannielynn’s father, Larry Birkhead, has made clear that his daughter is still attending school, has a bedtime, and is just modeling in her spare time for fun.

The Spring ad campaign, which was shot on a Malibu beach, will feature a number of celebrity children, including Peyton Edmunds, the daughter of music producer Babyface.