GREAT VIDEO: This Chipotle Ad Is Haunting and Beautiful

CHIPOTLEBoth haunting and beautiful, this short animated film portrays the ugly truth about mass market food production.  If you care about what you eat, it’s a moving thing to see.

That’s Fiona Apple covering “Pure Imagination” from the 1971 film Willy Wonka and the Chocolate Factory.

Yes, it’s a commercial, but it makes you think. In face, you don’t even see the word “Chipotle” until the last few seconds. 

Check it out.

For more viral videos, follow @BrianBalthazar on twitter!