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Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It. - POP GOES THE WEEK!!
It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing "rise and shine." Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost