Real Or Not Real? The Ab-Hancer.

What appears to be an ad for “The Ab Hancer” has been going viral on the web for a few weeks now. Sure, it’s pretty hysterical (and wrong)- But does it exist?

While the ad certainly looks like a legit low-end product, an internet search shows that while the image itself has made lots of rounds on the web, something’s a little fishy…

  • -This is the only shot ever seen online. On no sites do you see a different angle of the packaging, another side of the ‘box’ or any other advertising/marketing materials.

-Purchasing information is never listed for the product. How could a product getting this much buzz have no purchasing info?

-The product name has no trademark indication on the box.

-The web address leads to nowhere.

-The ‘product’ is not available on shopping aggregator sites like Google Shopping or even Amazon, which has pretty much everything.

My verdict? A funny person should have given himself some credit on the box … because this is just a clever parody. That said, if you’ve been looking for a shortcut this summer… consider yourself inspired!


  1. Estefania you seem just a little bit crazy, it’s just a joke you don’t need to get so worked up about someone trying to have a little fun

  2. That guy was off big brother. Search ‘big brother 6 pack’ and he actually had surgery.

  3. I think I know that handsome yet slightly hairy dude!

  4. Wish I could buy it!!! says:

    I would so buy this for a gag gift…soooo freakin funny I would actually buy two lol

  5. where I buy abs hancer

  6. It is real and super effective. I use it before I hit the beach and have to fight the girls away because they all want to touch my hot body.

  7. Ha ha ha I think estefania is a fake non english speaker having you all on that is brilliant. Hilarious whatever way you look at it.. 😀

  8. From where i can buy it in middle east

  9. Melinda Aldrian says:

    I would buy it as a white elephant gift or stocking stuffer.

  10. Lol, its funny. Even tro I know its a joke there are many people who would buy it and use it. I just think its funny. 🙂

  11. Haha this is funny!, Only because I have a sense of humour! 🙂

  12. FUCK ! I LOVE THIS !

  13. I want one!

  14. Atleast estefania is not a lazy person who do not like to exercise. I guess those who thumbs down are fat assess

  15. Seriously Estefania? The joke about this fake product is that you dont HAVE to lose weight…you just let the rolls crease…

  16. TheGoodFairy says:

    Hysterical. I just saw this, and so wanted to see someone with this on under his (or her) shirt. Someone has a future in marketing! Or at MAD Magazine. And Estefania, take a minute before you read before reacting so strongly.

  17. Yes, Estefania, you are right but get a clue. It’s a JOKE!!!! Not real!!!

  18. This is very bad, it’s a way to make the lazy person who do not like to exercise and buy things to lose weight without exercising or dieting, so is, I have a friend who always I said to him: Friend, come with me the park to run and exercise, but she always answered me: Oh exercise for? just buy some diet pills and everything will be OK.but and she knew that would not be ok.its makes me worry that she thinks that way, I talk to her and say it’s bad but do not understand and is always on the computer or watching tv .. All who are reading this if you intend to buy this product think About It, because it is not correct, I recommend if you want to lose weight and do only with ejericicio diet, dIET DOES NOT STOP EATING FOOD dIET IS .. dO SOMETHING MORE hEALTHY as salad, fruit, among others, can also search the Internet some types of diets rich and healthy dishes, and exercise, ITS Feels better, try it.