I won't lie - I understand the idea behind the upcoming "Must. Have. Wheat Thins." campaign. While I'm assured there are no habit forming drugs laced into those crackers - they are pretty darn addictive. Their new Super Bowl ad has an over the top comedic slant, and a big stunt attached.
Call this a hobby of mine; analyzing what a brand is trying to do. Now they've got two new videos, with one featuring Tracy Morgan, and another with Alex Trebek. Check em out! I'm not being paid by Wheat Thins, I'm simply a connoisseur of both advertising and snacking.