WEEKEND BOX OFFICE – March 18-20, 2011

Despite three new, pretty well reviewed films at the box office, it was a pretty quiet weekend for moviegoers.  LIMITLESS, the Bradley Cooper/Robert De Niro vehicle about having the world at your fingertips, took the number one spot with only $19 Million (yeah, that’s pretty small in comparison to many others).  The other two new releases, THE LINCOLN LAWYER and PAUL opened all the way down in fourth and fifth place with $13.4 Million and $13.2 Million respectively.  All three films were rated Fresh on RottenTomatoes, with LIMITLESS at 65%, LINCOLN LAWYER at 81% and PAUL at 71%.

As for the two spots between the new openers, it is yet another kids movie that seems to be holding strong, with RANGO taking second again, adding another $15.3 Million in its third week.  (At this rate, it should pass $100 Million by next weekend.)  Last week’s number one movie, BATTLE: LOS ANGELES, dropped down to third with $14.6 Million, bringing it’s total just past $60 Million.

Other news for the Top Ten: MARS NEEDS MOMS is officially (if it wasn’t already) a complete disaster, only taking in a total of $15 Million so far…one tenth of it’s price tag!!  And in it’s 17th week of release, THE KING’S SPEECH was finally moved out of the top ten with a total of $133 Million.

Next week, we have the release of two new movies.  The first is the sequel to last year’s DIARY OF A WIMPY KID, aptly titled DIARY OF A WIMPY KID: RODRICK RULES. (We’ll see if that’ll be another lingering kids flick.)  The second is Zack Snyder’s (the new director of SUPERMAN: MAN OF STEEL, mind you) SUCKER PUNCH, which seems to be the only thing people could talk about with new movies lately.  The question is…how much will SUCKER PUNCH make when it takes the number one spot…?

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