Anchorman ESPNThe marketing behind the upcoming Anchorman 2 movie has been the most creative and brilliantly funny we’ve seen for a film in some time. (Perhaps ever.) Thanks, in large part, to the willingness of Will Ferrell to do just about anything with his signature comedic charm.

As Ron Burgundy, Ferrell had already anchored a local newscast in Bismarck, North Dakota, and fronted some hilariously deadpan Dodge Durango commercials. Now he’s going viral again for his interview with Denver Broncos Quarterback Peyton Manning on ESPN’s SportCenter. Once again, Ron Burgundy, and buzz about the film – are everywhere. Watch…

Anchorman 2 premieres December 18th.

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