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Mano y Mano - POP GOES THE WEEK!!
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Mano y Mano

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Old Spice Hypes “Fabio vs Old Spice Guy” Campaign.

Who knew that when Old Spice launched viral videos featuring Fabio as their spokesperson (and provoking some viscerally negative feedback) that they had a trick up their sleeve. The brand was positioning itself for the backlash, and released more videos featuring their original hero, Isaiah Mustafa, setting the pair up for a duel.