Who knew that when Old Spice launched viral videos featuring Fabio as their spokesperson (and provoking some viscerally negative feedback) that they had a trick up their sleeve. The brand was positioning itself for the backlash, and released more videos featuring their original hero, Isaiah Mustafa, setting the pair up for a duel.

The stunt follows through on July 26th (today!) at noon ET…at THIS LINK.

It’s hard to call this anything but a PR victory. All three of the below videos are among the most trafficked online this week.

To be continued! The videos touting the faceoff, below…