Old Spice Hypes “Fabio vs Old Spice Guy” Campaign.
Who knew that when Old Spice launched viral videos featuring Fabio as their spokesperson (and provoking some viscerally negative feedback) that they had a trick up their sleeve. The brand was positioning itself for the backlash, and released more videos featuring their original hero, Isaiah Mustafa, setting the pair up for a duel.
Who knew that when Old Spice launched viral videos featuring Fabio as their spokesperson (and provoking some viscerally negative feedback) that they had a trick up their sleeve. The brand was positioning itself for the backlash, and released more videos featuring their original hero, Isaiah Mustafa, setting the pair up for a duel.
The stunt follows through on July 26th (today!) at noon ET…at THIS LINK.
It’s hard to call this anything but a PR victory. All three of the below videos are among the most trafficked online this week.
To be continued! The videos touting the faceoff, below…