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Old Spice Hypes “Fabio vs Old Spice Guy” Campaign.

Who knew that when Old Spice launched viral videos featuring Fabio as their spokesperson (and provoking some viscerally negative feedback) that they had a trick up their sleeve. The brand was positioning itself for the backlash, and released more videos featuring their original hero, Isaiah Mustafa, setting the pair up for a duel.

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Who knew that when Old Spice launched viral videos featuring Fabio as their spokesperson (and provoking some viscerally negative feedback) that they had a trick up their sleeve. The brand was positioning itself for the backlash, and released more videos featuring their original hero, Isaiah Mustafa, setting the pair up for a duel.

The stunt follows through on July 26th (today!) at noon ET…at THIS LINK.

It’s hard to call this anything but a PR victory. All three of the below videos are among the most trafficked online this week.

To be continued! The videos touting the faceoff, below…

Advertising

Budweiser Raises A (Beer) Glass For International Women’s Day With Re-Imagined Ads

The brand tackles old gender stereotypes with new versions of their 1950’s ads. 

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As part of International Women’s Day, Budweiser has adapted their own old ads, once portraying women as housewives serving their husbands and reworked them into a more modern point of view.

Appearing in the pages of The New York Times, Chicago Tribune or L.A. Times today, the ads still look like the colorful, retro pages of a newspaper from the 1950s, but instead of serving the beer, they’re enjoying it themselves.

Beyond commemorating International Women’s Day, the brand is also a partner with #SeeHer, an industry effort to improve how women are portrayed across all advertising.

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Commercials

POP Throwback: Four Years Later this SNL Mothers Day Flowers Commercial Will Still Crack You Up

SNL and Kristen Wiig will leave you in stitches with this parody of a 1-800 Flowers commercial! Give flowers to the mother you love, but also annoys the heck out of you!

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1800flowers

It’s hard to believe this parity first came out in 2013!

SNL and Kristen Wiig will leave you in stitches with this parody of a 1-800 Flowers commercial! Give flowers to the mother you love, but also annoys the heck out of you!

For more funny videos, follow @BrianBalthazar on twitter!

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Awkward

CRAZY STUNT: Van Damme Risks His Life (And Manhood) In Commercial.

Men everywhere will cringe! You’ve gotta give some credit for the moxie of Jean Claude Can Damme… he’s willing to put his life at risk to promote these Volvo trucks. The possible outcomes alone are enough to make you wince!

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Van DammeMen everywhere will cringe! You’ve gotta give some credit for the moxie of  Jean Claude Can Damme… he’s willing to put his life at risk to promote these Volvo trucks. The possible outcomes alone are enough to make you wince! I hope they paid him well!

Watch…

For more viral videos, follow @BrianBalthazar on twitter!

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