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Street Sign - POP GOES THE WEEK!!

Street Sign

TRUE: NYC Turns To Haiku To Reduce Traffic Deaths.

I'm all the evidence you need to prove this strange project works. I stopped to read an odd street sign today. It was a haiku about getting hit by a car. Turns out that's exactly what the NYC Dept of Transportation was hoping for. (Me reading the sign, that is... not me getting hit by a car.)