Face it. It’s Happening.

TRUE: NYC Turns To Haiku To Reduce Traffic Deaths.

I'm all the evidence you need to prove this strange project works. I stopped to read an odd street sign today. It was a haiku about getting hit by a car. Turns out that's exactly what the NYC Dept of Transportation was hoping for. (Me reading the sign, that is... not me getting hit by a car.)

COOL VIDEO: Super Thin, Flexible Monitors Will Change Phones And Magazines Someday

Remember those amazing scenes from the film Minority Report that showed 'e-newspapers?' They were paper thin like today's newspapers, but the images changed and moved like a TV monitor. Well, we keep getting one step closer. This video shows how close we are.... watch these paper thin Samsung monitors bend and move. It won't be long now! Now where's my flying car!?!?

New Photo Trend Isn’t So New: Turtling.

Everything that's old becomes new again... even in celebrity photography! Look no further than George Clooney on March’s issue of Esquire and "The Artist" actor Jean Dujardin on last month’s issue GQ Russia. But wait... that looks familiar...

Your Diet Coke Will Look Different This Fall.

News flash: Diet Coke is insanely popular. (I won't even own up to just how much DC and Coke Zero I pound through in a week.) So the legions of fans who drink the soda like it's... well... water, will be surprised by the drink's new look this fall.

Four Summer Faves By Style Expert and Trend Tracker Catherine Moellering.

We here at POPgoesTheWeek aren't just interested in Lindsay Lohan's latest blood alchohol reading or looking at videos of dogs playing tetherball (although we enjoy that too). We also fancy ourselves as 'on-trend' or at least trend-aware. So as part of our "Four Summer Faves" series let's hear four of Trend Tracker Cathering Moellering's favorite summer items... from a simple scarf to the best salt for your margarita!