I’m all the evidence youÃƒâ€šÃ‚Â need to prove thisÃƒâ€šÃ‚Â strangeÃƒâ€šÃ‚Â project works. I stopped to read an odd street sign today. It was a haiku about getting hit by a car. Turns out that’s exactly what the NYC Dept of Transportation was hoping for. (Me reading the sign, that is… not me getting hit by a car.)
NYC Dept Of Transportation Commissioner Janette Sadik-Khan wanted to think of a way to get people to actually notice a sign amongst the thousands of images and signs that are already in the city. She decidedÃƒâ€šÃ‚Â on pop art and, of all things, haiku, the Japanese poetry that follows strict guidelines of three lines with specific sylables on each line. And so, for a moment, I decided to make a more concerted effort to not get hit by a car today.
Odd, but effective.
The goal? Cut the number of Manhattanites injured or hurt each year… that number currently stands at more than 4,000. Yikes.
(poems by John Morse)
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