It’s BAAAA-AAACK… Sun Chips Gives Eco-Friendly Bag Another Shot. (The Secret Ingredient Is Rubber!)

I know what you’re thinking, why the heck am I posting about Sun Chips? Calm down. No, they’re not a sponsor. (Although I would welcome them into my advertising family, wink wink!) But, stay with me… they’re in the news…

They’ve been a personal addiction of mine before I started my new hobby of dieting depriving myself of anything delicious. And not long ago, they introduced this biodegradable bag. How awesome! It’s eco-friendly!

There was just one problem. It was NOISY AS HELL, and while we as a society love our earth, we don’t so much like the inconvenience of a noisy chip bag. Now in case you thought is was just KIND OF noisy, think again… look no further than blogger/writer Pat Sandora‘s hysterical Video post:

http://www.youtube.com/watch?v=FQb7ULO_l7c 

Afraid of an exodus from the Sun Chips brand, Frito Lay abandoned the bag, opting for a fuller landfills (and corporate bonuses.) But they didn’t give up! And now, GOOD NEWS! A kinder, gentler, biodegradble Sun Chips bag will be returning to stores near you. What’s the secret of the quieter bag? A rubber coating that shuts those krinkly noises right down. (Last I knew rubber took a while to biodegrade, but maybe they’ve got some super-duper kind of rubber coating that doesn’t… who knows.)

Snackers and environmentalists can finally share the same snackl without shame.