VIDEO: Breast Cancer Awareness Ad Relies On A Humorous, Hunky Approach.
To raise Breast Cancer Awareness, one ad relies on a funny, hunky ad campaign to get women's attention: A cheeky series of shirtless men teaching the rules of prevention. Funny and provocative!
To raise Breast Cancer Awareness, a new ad from Rethink Breast Cancer (RBC) relies on a funny, hunky ad campaign to gain women’s attention: A cheeky series of shirtless men teaching the rules of prevention in a funny and provocative commercial.
It also promotes a new app that prompts regular exams with – you guessed it – a male model-type to help out.
I’m all for humor, and even more in favor of preventing this disease. Let’s hope this good-natured approach, even if it’s a little cheesy, gets someone to perform a self exam. Here’s to your health!
