Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the breadcrumb-navxt domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114
Three Models, One Torso: H&M Uses Computer Generated Bodies For Lingerie Models - POP GOES THE WEEK!!

Three Models, One Torso: H&M Uses Computer Generated Bodies For Lingerie Models

The models in H&M's new holiday lingerie campaign have strangely identical midsections. Why? Because they are. The company is photographing mannequins and slapping on different heads. They then use a computer to vary the skin tone, even add birthmarks or freckles.

The models in H&M’s new holiday lingerie campaign have strangely identical midsections. Why? Because they are. The company is using computer generated bodies and slapping on different heads.

According to a Swedish article translated by Jezebel, the retail chain’s press officer HÃ¥can Andersson calls the bodies “completely virtual.” It’s becoming more and more common for the store to shoot their clothing on mannequins, which are then given a ‘human’ look with computers.

Real models in these shots are only used for their heads. H&M calls them “facial models.”  They then add variations in skin tone and color, even occasionally add birthmarks or freckles. The postures remain the same.

Creeeeepy. That said, I would not be against having my head superimposed on a better looking body.

For more fashion, pop culture, and other news, follow @BrianBalthazar on twitter!

Post navigation

10 Comments

  • Thanks a lot for sharing this with all folks you actually know what you are speaking about! Bookmarked. Kindly also visit my web site =). We may have a link alternate agreement between us!

Comments are closed.

Three Things I Think About While Watching The Jurassic World Fallen Kingdom Trailer

Julia Roberts and Christy Turlington Cosmetic Ads Banned In Britain for Exaggerated Retouching

POP Goes The Week’s Brian Balthazar Weighs In On Celebrity Perp-Walks: Courthouse Couture

High School Senior Creates A Coronavirus Inspired Prom Dress Made Entirely From Duct Tape