According to a Swedish article translated byÃƒâ€šÃ‚Â Jezebel, the retail chain’s press officer HÃƒÆ’Ã‚Â¥can AnderssonÃƒâ€šÃ‚Â calls the bodiesÃƒâ€šÃ‚Â “completely virtual.” It’s becoming more and more common for the store to shoot their clothing on mannequins, which are then given a ‘human’Ãƒâ€šÃ‚Â lookÃƒâ€šÃ‚Â with computers.
Real models in these shots are only used for their heads. H&M calls them “facial models.”Ãƒâ€šÃ‚Â They then add variations in skin tone and color, even occasionally add birthmarks or freckles. The postures remain the same.
Creeeeepy. That said, I would not be against having my head superimposed on a better looking body.
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