Tonight, the late night talk show wars come roaring back to life as Jimmy Kimmel goes from 12:30 am to 11:35 pm – putting him in a direct faceoff with Jay Leno and David Letterman.
The real competition is expected between Leno and Kimmel, who have both boasted successes this past quarter. Leno, for stretching it’s lead over Letterman in viewers 18-34, 18-49 and 25-54 – and Kimmel, for finishing off the year with its most-watched quarter in its 10-year history. (1.942 million).
With Kimmel joining the same timeslot as his peers (taking the place of ‘Nightline’) everyone will be watching to see if Leno still comes out on top – or if late night TV will crown a new king. Kimmel’s new timeslot comes with heavy promotion and big name guests Jennifer Anniston and No Doubt.
What’s at stake? Some sources say the three networks are now collectively bringing in hundreds of millions of dollars – and that the broader pool of ad revenue across the board is close to half a billion.
VOTE!! So… who do you think will win?
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