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OPINION: Jake Borelli – Aka Dr. Levi Schmitt – Is The McPerfect Addition To ‘Grey’s Anatomy’

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The longest running medical series in television history, Grey’s Anatomy, returns for it’s winter premiere tonight, which is great news because my deficiency had some crazy side effects…my tailbone may never recover from all the rocking back and forth. There are so many reasons to love the primetime drama but there is one new addition that deserves a special shout out – the adorably charming underdog Dr. Levi Schmitt played by Jake Borelli!

Jake may have only joined the cast one season ago but fans are falling fast for the bespectacled intern. For good reason too! You don’t need 20/20 vision to see that Dr. Levi Schmitt is the bee’s knees.

He’s relatable.

We all feel a bit like a fish out water when starting a new job. There are unfamiliar systems in place. Employee cliques that seem intimidating. Plus there’s the overwhelming pressure to excel at the job. Now imagine that in addition to this, you are trying to save someone’s life. I get nervous just trying to pluck the funny bone when I play Operation. Levi reminds us all of what it means to be a beginner, which is nice to see since so much of the veteran cast has grown to be the best in their field.

He’s funny.

Oh Levi…aka Glasses…aka Bloodbank…aka Skippy. Whether you are laughing at him or with him, you can’t deny the comedy surrounding Levi. His squeamish reaction to blood and overwhelming clumsiness make for some big laughs. It’s hilarious that a surgical intern can’t wear contacts because “they required me to touch my eyeball with my finger.”

He reminds us of George O’Malley.

Hmm a cute-in-a-dorky-way intern whose nerves get the best of him…sound familiar? George’s earnest attitude and determination made him a fan favorite. The same can be said for Levi. Let’s just hope 007 is not the next nickname for the new intern!

His new found relationship with Dr. Nico Kim is beautifully necessary.

Levi’s coming out story is a powerful arc that deserves some serious recognition. Grey’s has featured lots of LGBTQ storylines but this one provides a sweet twist that not many saw. Levi has never been in a homosexual relationship, so he could have easily been written to feel ashamed about his newfound urges. Instead, he feels the opposite:

“Sex wasn’t on the table for us, so I didn’t know I was gay. I knew I had feelings for boys, but I didn’t understand it. Not until you kissed me. You kissed me, and I felt the opposite of shame. I felt like I existed and everything fell into place. For the first time, it felt like I was holding the sun sword, and I… [Nico kisses him] are you just kissing me to stop me from talking?”

Come on! How could you not be shippin’ for these two?! The only thing that surpasses the writing in this exchange was Jake’s performance. His ability unlock a vulnerability that captivates fans might have something to do with Jake’s own recent coming out! Go Schmico go!

Oh Grey’s thanks for bringing Levi Schmitt to our television screens! And a bigger thanks to the casting team for finding the McPerfect Jake Borelli!

Don’t forget to tune into the winter premiere of Grey’s Anatomy tonight on ABC at 8p EST. Click below to catch a sneak peek!

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Celebrities

Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It.

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It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing “rise and shine.”

Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost immediately.

Within a week, she filed an application to trademark the phrase, hoping to turn the now viral moment into a merchandising opportunity. Folks called it excessive and silly, claiming such a common expression shouldn’t be up for the taking.

Those people are wrong. What it is, is smart.

Take a look – the seemingly innocuous moment happens 15 minutes in to the tour.

Why is it smart? Because if she doesn’t trademark it, someone else will. People are ALL about capitalizing on viral moments, and if she didn’t, someone else would have tried to use Kylie’s influence to benefit themselves, just like people are using the #RiseAndShine hashtag right now for views and likes. And that’s not taking advantage of it?

In fact, she’s not the first person to even apply for a trademark for the phrase. Roughly 100 applications, some active, some dead, have been filed with variations of the phrase over the years. A mattress company liked the sound of it, so did a coffee company, a beer, snack mix, and Hardee’s wanted to use it to promote breakfast entrees. All of them make sense. McDonald’s trademarked the common phrase “I’m Lovin’ It.” Emeril trademarked “Bam!” and Paris Hilton trademarked “That’s hot.” Having the trademark doesn’t prohibit everyone else from saying it in conversation, but it does limit the ability for others to monetize it for themselves. It keeps a phrase that is uniquely attributed to another person or business from being used in a misleading way for monetary gain by others. Sports announcer Michael Buffer wisely trademarked “Let’s get ready to rumble” so that others couldn’t go and make t-shirts, mugs, and other merchandise with a catchphrase that he made famous. Anyone can file for a trademark on a phrase. In the end, the trademark office will decide if the application has merit. Before you do, it is suggested you seek the advice of a legal expert.

By now we know that Kylie Jenner is a successful business woman, given the enormous popularity of Kylie Cosmetics. It stands to reason that she is going to expand her scope of business. No matter WHAT she decided to name a spinoff of her brand, she would trademark it. By jumping on a phrase that is now already organically linked to her, thanks to the fans themselves, she merely did the SMART thing. Coming up with a brand name is one of the hardest things an entrepreneur does. Half of the ideas are taken, the others you don’t love, and sometimes the ones you do love other people don’t like.

So before we start hating on Kylie’s fast acting ingenuity, we should be inspired and do some of it ourselves!

For more pop culture and entertainment analysis, follow @BrianBalthazar on twitter!

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VIDEO: Why Paris Hilton Is A Chameleon.

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Paris Hilton sat down with me and Makho Ndlovu at the People Now studios to talk about her new fragrance “Electrify,” the first song she plays when she’s DJ’ing, and what character’s she likes the play… in real life!

What an amazing time it is visiting and guest co-hosting People Now. The people on camera and behind the scenes couldn’t be more kind and welcoming! And Paris herself was absolutely charming and sweet.


 

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Watch How This Hasselhoff Deepfake Takes Years Off The Actor!

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Visual effects artist Chris Ume takes countless images of David Hasselhoff from his past Baywatch days, then creates a younger avator, blending the new, artificial Hof onto the real life Hoff.

The process of this crazy magic? It’s called a Deepfake = combining and superimposing existing images and videos onto a source image or video. The process is incredible, and yet still relatively in its infancy. If things keep progressing this genre as we can only expect they will, it’s not a stretch to imagine that we could someday see an actor actress play a younger version of themselves so convincingly we won’t see how they did it.

To follow more of his work, subscribe to Chris’ youtube channel.

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