Animal PlanetÃƒâ€šÃ‚Â had no idea what it was onto when itÃƒâ€šÃ‚Â aired its first “Puppy Bowl” seven years ago. It started out asÃƒâ€šÃ‚Â a sort of ‘throwaway’ eventÃƒâ€šÃ‚Â to airÃƒâ€šÃ‚Â during the actual Super Bowl, which often results in hemoraging ratings for other networks. So they just put up a couple of hours of dogs on a miniature football field, fighting over football shaped toys, running around like maniacs, napping, you name it. Whatever dogs do.
For its two-hour premiere at 3p, Puppy Bowl averaged more than 1.7 million total viewers, a 60% increase over the previous year during the 3-5p time period.Ãƒâ€šÃ‚Â
The show also included a half time show (cats just sitting around and going nuts of cat toys, and even a streaker! (A Chinese Crested – mostly hairless dog, complete with censorship bar going across his business.)
I won’t lie – I did go back and forth between the big game and this canine frenzy, and it is pretty entertaining. (Insert every football fan’s collective eye roll here.)
The eventÃƒâ€šÃ‚Â features dogs available for adoption and results in a great deal of canines being saved via the networks website… which is pretty awesome in of itself.
FinallyÃƒâ€šÃ‚Â – a behind the scenes peek at the production: