VIDEO: Old Spice Introduces A New Guy

There's a new "guy" in Old Spice world... a Sea Captain - or at least a guy who smells like one...

Continuing their successful marketing campaign, but abandoning the Fabio angle (that was largely deemed a disappointment,) there’s a new “guy” in Old Spice world… a Sea Captain – or at least a guy who smells like one…

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Old Spice Hypes “Fabio vs Old Spice Guy” Campaign.