Coke has put out some heartwarming holiday ads over the years… in this case, a campaign out ofÃƒâ€šÃ‚Â Chacarita, Buenos Aires, Argentina is going viral. In it, unsuspecting soda machine patrons are surprised with a secret passage into a Holiday Wonderland.
Coke installed a soda machine with a flashing neon sign that translates to “It Opens The Magic Of Christmas.” Then they set up their hidden cameras and waited. Folks who used the machine had a big surprise in store for them once they bought a coke … the soda machine literally opened up enticing them into a Coca Cola Christmas wonderland.
It’s sweet, although not as nostalgia inducing as Coke’s prior holiday commercials.
I also can’t help but notice that this kind of thing never happens to me.
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