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On Set With Former “Next Food Network Star” Adam Gertler for His New Show!

Nicole goes behind the scenes on Adam Gertler’s newest project!

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B4-setAdam Gertler floored Food Network audiences with his BBQ knowledge on Next Food Network Star season six. Switching from his Cooking Channel web show, Food Bites, the former Kid in a Candy Store host will be back on television at a new home: with his upcoming Discovery Channel food competition show! Adam was nice enough to let me tag along and make him do ridiculous things, like singing the Jeffersons theme song and pop out some seriously “Tyra smizing” Derek Zoolander looks. Adam has a firm grasp on his very own “Blue Steel,” whereas I am the Hansel throwing out a “Magnum” and my very own “look” inspired by Mr. Gertler’s sausage and BBQ venture, “Barbie-Q Pork.”

Of course, there’s more to Adam than meets the eye – after all, Derek taught us in the film “there is more to life than being really, really good looking,” and more so when one is as talented a meat master chef as Mr. Adam. From the sound of it, his upcoming TV program seems fantastic. Several contestants fought off, Bobby Flay style, with the best of local flavor. The competition, filmed at Frank’s in downtown Austin, Texas, was held outside with food trucks awaitin’ and inside, with each contestant’s family watching from above the quickly-made kitchen set planked in the middle of a seating area. I met one gentleman’s parents, a couple photographing him all the while as they ate dinner. The atmosphere was very exciting as to be expected. This time around, Adam’s staff consists of several handfuls of people traveling everywhere he visits. This is bound to be a big show for him and luckily for the meat lover, a break from his sweet tooth adventures. Next up, Adam is going to be touring the South: Atlanta, Memphis, Nashville and New Orleans before heading back home for his consistently superb pop-up restaurant events in LA. Despite what he may tell you about his lack of true formal training, Adam is a super Food Network Star chef, not a run of the mill “cook!”

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Before the show, Adam graciously dined with my family and yours truly at the downtown BBQ joint, Lambert’s. For one night,

He coaxed me off my healthier diet for some delicious side orders as he wolfed down brisket and shared my sides. Among some things I learned from him, when you do eat cheese, goat cheese is the most digestible, BBQ sauce is best served on the side, dry rubs are the best possible and when in doubt, ask for the best local beer selection.

Oh, right. My costume? Hopefully, my college pride cowboy hat and collegiate wears lent some pizazz to the cinematography.  😉

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Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It.

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It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing “rise and shine.”

Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost immediately.

Within a week, she filed an application to trademark the phrase, hoping to turn the now viral moment into a merchandising opportunity. Folks called it excessive and silly, claiming such a common expression shouldn’t be up for the taking.

Those people are wrong. What it is, is smart.

Take a look – the seemingly innocuous moment happens 15 minutes in to the tour.

Why is it smart? Because if she doesn’t trademark it, someone else will. People are ALL about capitalizing on viral moments, and if she didn’t, someone else would have tried to use Kylie’s influence to benefit themselves, just like people are using the #RiseAndShine hashtag right now for views and likes. And that’s not taking advantage of it?

In fact, she’s not the first person to even apply for a trademark for the phrase. Roughly 100 applications, some active, some dead, have been filed with variations of the phrase over the years. A mattress company liked the sound of it, so did a coffee company, a beer, snack mix, and Hardee’s wanted to use it to promote breakfast entrees. All of them make sense. McDonald’s trademarked the common phrase “I’m Lovin’ It.” Emeril trademarked “Bam!” and Paris Hilton trademarked “That’s hot.” Having the trademark doesn’t prohibit everyone else from saying it in conversation, but it does limit the ability for others to monetize it for themselves. It keeps a phrase that is uniquely attributed to another person or business from being used in a misleading way for monetary gain by others. Sports announcer Michael Buffer wisely trademarked “Let’s get ready to rumble” so that others couldn’t go and make t-shirts, mugs, and other merchandise with a catchphrase that he made famous. Anyone can file for a trademark on a phrase. In the end, the trademark office will decide if the application has merit. Before you do, it is suggested you seek the advice of a legal expert.

By now we know that Kylie Jenner is a successful business woman, given the enormous popularity of Kylie Cosmetics. It stands to reason that she is going to expand her scope of business. No matter WHAT she decided to name a spinoff of her brand, she would trademark it. By jumping on a phrase that is now already organically linked to her, thanks to the fans themselves, she merely did the SMART thing. Coming up with a brand name is one of the hardest things an entrepreneur does. Half of the ideas are taken, the others you don’t love, and sometimes the ones you do love other people don’t like.

So before we start hating on Kylie’s fast acting ingenuity, we should be inspired and do some of it ourselves!

For more pop culture and entertainment analysis, follow @BrianBalthazar on twitter!

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VIDEO: Why Paris Hilton Is A Chameleon.

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Paris Hilton sat down with me and Makho Ndlovu at the People Now studios to talk about her new fragrance “Electrify,” the first song she plays when she’s DJ’ing, and what character’s she likes the play… in real life!

What an amazing time it is visiting and guest co-hosting People Now. The people on camera and behind the scenes couldn’t be more kind and welcoming! And Paris herself was absolutely charming and sweet.


 

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Watch How This Hasselhoff Deepfake Takes Years Off The Actor!

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Visual effects artist Chris Ume takes countless images of David Hasselhoff from his past Baywatch days, then creates a younger avator, blending the new, artificial Hof onto the real life Hoff.

The process of this crazy magic? It’s called a Deepfake = combining and superimposing existing images and videos onto a source image or video. The process is incredible, and yet still relatively in its infancy. If things keep progressing this genre as we can only expect they will, it’s not a stretch to imagine that we could someday see an actor actress play a younger version of themselves so convincingly we won’t see how they did it.

To follow more of his work, subscribe to Chris’ youtube channel.

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