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Budweiser Raises A (Beer) Glass For International Women’s Day With Re-Imagined Ads

The brand tackles old gender stereotypes with new versions of their 1950’s ads. 

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As part of International Women’s Day, Budweiser has adapted their own old ads, once portraying women as housewives serving their husbands and reworked them into a more modern point of view.

Appearing in the pages of The New York Times, Chicago Tribune or L.A. Times today, the ads still look like the colorful, retro pages of a newspaper from the 1950s, but instead of serving the beer, they’re enjoying it themselves.

Beyond commemorating International Women’s Day, the brand is also a partner with #SeeHer, an industry effort to improve how women are portrayed across all advertising.

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