Budweiser Raises A (Beer) Glass For International Women’s Day With Re-Imagined Ads
The brand tackles old gender stereotypes with new versions of their 1950's ads.
As part of International Women’s Day, Budweiser has adapted their own old ads, once portraying women as housewives serving their husbands and reworked them into a more modern point of view.
Appearing in the pages of The New York Times, Chicago Tribune or L.A. Times today, the ads still look like the colorful, retro pages of a newspaper from the 1950s, but instead of serving the beer, they’re enjoying it themselves.
Beyond commemorating International Women’s Day, the brand is also a partner with #SeeHer, an industry effort to improve how women are portrayed across all advertising.
