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Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It.

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It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing “rise and shine.”

Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost immediately.

Within a week, she filed an application to trademark the phrase, hoping to turn the now viral moment into a merchandising opportunity. Folks called it excessive and silly, claiming such a common expression shouldn’t be up for the taking.

Those people are wrong. What it is, is smart.

Take a look – the seemingly innocuous moment happens 15 minutes in to the tour.

Why is it smart? Because if she doesn’t trademark it, someone else will. People are ALL about capitalizing on viral moments, and if she didn’t, someone else would have tried to use Kylie’s influence to benefit themselves, just like people are using the #RiseAndShine hashtag right now for views and likes. And that’s not taking advantage of it?

In fact, she’s not the first person to even apply for a trademark for the phrase. Roughly 100 applications, some active, some dead, have been filed with variations of the phrase over the years. A mattress company liked the sound of it, so did a coffee company, a beer, snack mix, and Hardee’s wanted to use it to promote breakfast entrees. All of them make sense. McDonald’s trademarked the common phrase “I’m Lovin’ It.” Emeril trademarked “Bam!” and Paris Hilton trademarked “That’s hot.” Having the trademark doesn’t prohibit everyone else from saying it in conversation, but it does limit the ability for others to monetize it for themselves. It keeps a phrase that is uniquely attributed to another person or business from being used in a misleading way for monetary gain by others. Sports announcer Michael Buffer wisely trademarked “Let’s get ready to rumble” so that others couldn’t go and make t-shirts, mugs, and other merchandise with a catchphrase that he made famous. Anyone can file for a trademark on a phrase. In the end, the trademark office will decide if the application has merit. Before you do, it is suggested you seek the advice of a legal expert.

By now we know that Kylie Jenner is a successful business woman, given the enormous popularity of Kylie Cosmetics. It stands to reason that she is going to expand her scope of business. No matter WHAT she decided to name a spinoff of her brand, she would trademark it. By jumping on a phrase that is now already organically linked to her, thanks to the fans themselves, she merely did the SMART thing. Coming up with a brand name is one of the hardest things an entrepreneur does. Half of the ideas are taken, the others you don’t love, and sometimes the ones you do love other people don’t like.

So before we start hating on Kylie’s fast acting ingenuity, we should be inspired and do some of it ourselves!

For more pop culture and entertainment analysis, follow @BrianBalthazar on twitter!

Celebrities

Laura Dern Honors Her Parents In Touching Academy Award Win Speech

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Laura Dern, who has been slaying awards season this year for her role in “Marriage Story,” took home the ultimate prize – a Best Supporting Actress Academy Award – and thanked her actor parents in a touching acceptance speech.

Her parents, actors Diane Ladd and Bruce Dern brought her to the Oscars with them when she was just 7 years old.

“Some say never meet your heroes. I say if you’re really blessed, you get them as your parents. I share this with my acting hero my legends, Diane Ladd and Bruce Dern. You got game. I love you.”

Dern’s mother has been nominated three times, her father twice, but neither have won. Her mother can be seen during the speech crying in the audience.

Congrats Laura!!!

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POP UPDATE: Justin Bieber, “Friends” For Life, And The Critics Choice Awards

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We’re going to be doing some quick video updates whenever we can! Here’s the latest! Justin Bieber begging for streams, (while you can hear him chew – ew), the ladies of Friends reunited, and mother nature. Take a look!

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Courteney Cox’s Instagram Caption Is Every Parent With A Teenage Kid

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Have you heard? It’s 2020 and we’re all supposed to music videos on TikTok. Courteney Cox is no exception. The TV star posted an instagram of her and her daughter Coco dancing it out, with the hilarious caption, “Wanna see your child lose their patience? Do a TikTok with them.”

Also, how long does it take to actually learn one of these routines? It seems very time consuming.

What I was really hoping for was video of her daughter losing her patience, but what we got was a pretty strong routine!

 

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Wanna see your child lose their patience? Do a TikTok with them. #familyaerobics

A post shared by Courteney Cox (@courteneycoxofficial) on

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