Connect with us

Celebrities

Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It.

Published

on

It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing “rise and shine.”

Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost immediately.

Within a week, she filed an application to trademark the phrase, hoping to turn the now viral moment into a merchandising opportunity. Folks called it excessive and silly, claiming such a common expression shouldn’t be up for the taking.

Those people are wrong. What it is, is smart.

Take a look – the seemingly innocuous moment happens 15 minutes in to the tour.

Why is it smart? Because if she doesn’t trademark it, someone else will. People are ALL about capitalizing on viral moments, and if she didn’t, someone else would have tried to use Kylie’s influence to benefit themselves, just like people are using the #RiseAndShine hashtag right now for views and likes. And that’s not taking advantage of it?

In fact, she’s not the first person to even apply for a trademark for the phrase. Roughly 100 applications, some active, some dead, have been filed with variations of the phrase over the years. A mattress company liked the sound of it, so did a coffee company, a beer, snack mix, and Hardee’s wanted to use it to promote breakfast entrees. All of them make sense. McDonald’s trademarked the common phrase “I’m Lovin’ It.” Emeril trademarked “Bam!” and Paris Hilton trademarked “That’s hot.” Having the trademark doesn’t prohibit everyone else from saying it in conversation, but it does limit the ability for others to monetize it for themselves. It keeps a phrase that is uniquely attributed to another person or business from being used in a misleading way for monetary gain by others. Sports announcer Michael Buffer wisely trademarked “Let’s get ready to rumble” so that others couldn’t go and make t-shirts, mugs, and other merchandise with a catchphrase that he made famous. Anyone can file for a trademark on a phrase. In the end, the trademark office will decide if the application has merit. Before you do, it is suggested you seek the advice of a legal expert.

By now we know that Kylie Jenner is a successful business woman, given the enormous popularity of Kylie Cosmetics. It stands to reason that she is going to expand her scope of business. No matter WHAT she decided to name a spinoff of her brand, she would trademark it. By jumping on a phrase that is now already organically linked to her, thanks to the fans themselves, she merely did the SMART thing. Coming up with a brand name is one of the hardest things an entrepreneur does. Half of the ideas are taken, the others you don’t love, and sometimes the ones you do love other people don’t like.

So before we start hating on Kylie’s fast acting ingenuity, we should be inspired and do some of it ourselves!

For more pop culture and entertainment analysis, follow @BrianBalthazar on twitter!

Celebrities

UPDATE: T’Challa Has Found His Way Back To Bird-Mom Monique Samuels!

Published

on

Call off the perch and rescue.

Earlier today, we reported that T’Challa, the African Grey parrot belonging to Monique Samuels of Real Housewives Of Potomac fame, had gone missing. After flying off yesterday morning the Potomac pet has finally made his way back to Monique’s backyard. In a series of videos posted to Instagram just two hours agp, Monique shared that T’Challa flew into the yard and perched himself onto a chair. The housewife admitted that her bird looked like he had his feathers ruffled last night but shared that he was so happy to be home he allowed Monique to hug him.

We love a happy ending!

Like what you read? Follow me on Instagram

Continue Reading

Celebrities

T’Challa The African Grey Parrot Belonging To ‘RHOP’ Star Monique Samuels Is Missing!

Published

on

Polly wanna search and rescue?

Sure, we all tilted our heads and raised an eyebrow when Real Housewives of Potomac star Monique Samuels leashed up her African Grey parrot and took him to lunch at cast mate Karen Huger’s house but there is no denying that the football wife loves her bird as much as any dog owner would their pup. So you can only imagine how devastated Monique must be now that T’Challa has gone missing!

On Sunday, Monique took to Instagram to share the heartbreaking news that during her morning coffee in the yard her bird, with the Black Panther namesake, had gotten spooked and flew off. In the 8 minute video, the reality star shared her fears that since T’Challa is not an experienced flyer he may injure himself or get stuck in a tree with no way of coming down. Monique shared that her husband, Chris Samuels, took care of their children all day so she could hit the streets to pass out flyers and search for the bird.

While recapping the second episode of season 5 which aired Sunday night, Monique also gave a T’Challa-update in which she thanked her fans for their outpouring support but sadly reported that the parrot is missing. The good news is that T’Challa is microchipped so if someone else should find him and take him to an animal rescue, Monique will be notified.

Fingers crossed!

Like what you read? Follow me on Instagram

Continue Reading

Celebrities

Jason Momoa Was Hosed Down After A Dirty Dune Buggy Ride And The Photos Are As Hot As They Sound

Published

on

We couldn’t love him any Momore.

Social media is a bit of a double edged sword. Some days it feels like all there is to scroll through is overused quotes or endless tirades expressing personal opinions that no one cares about. But just when you think you might need to take a little social media sabbatical something like this happens.

Earlier today, Jason Momoa took to Instagram to share photos of himself being hosed off after a particularly messy round of dune bugging riding. And when I say hosed off I mean…shirtless…with a hose. Of the ride the Aquaman star wrote “like a pig in shit. 🤣🤣🤣hard to explain this one. but i had an amazing day. now i need a dune buggy. dune coming soon aloha j. @schaeffersgarmenthotel dirty pink 😭🤣😂” I fully support the idea of Momoa purchasing a dune buggy if it means he will share more content like this.

This slideshow requires JavaScript.

Of course fans went wild for the sizzling pics. One Instagrammer asked “Where do I apply for the hose guy’s job?” Another pointed out the obvious by saying “good god that is a man right there.” And finally one brought offered this very sage advice and said “wash your hands like you’re washing Jason Momoa.” Definitely wouldn’t mind washing for the full recommended 20 seconds am I right?

To see more of the stars sizzling snaps click here!

Like what you read? Follow me on Instagram

Continue Reading

Trending