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Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It.

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It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing “rise and shine.”

Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost immediately.

Within a week, she filed an application to trademark the phrase, hoping to turn the now viral moment into a merchandising opportunity. Folks called it excessive and silly, claiming such a common expression shouldn’t be up for the taking.

Those people are wrong. What it is, is smart.

Take a look – the seemingly innocuous moment happens 15 minutes in to the tour.

Why is it smart? Because if she doesn’t trademark it, someone else will. People are ALL about capitalizing on viral moments, and if she didn’t, someone else would have tried to use Kylie’s influence to benefit themselves, just like people are using the #RiseAndShine hashtag right now for views and likes. And that’s not taking advantage of it?

In fact, she’s not the first person to even apply for a trademark for the phrase. Roughly 100 applications, some active, some dead, have been filed with variations of the phrase over the years. A mattress company liked the sound of it, so did a coffee company, a beer, snack mix, and Hardee’s wanted to use it to promote breakfast entrees. All of them make sense. McDonald’s trademarked the common phrase “I’m Lovin’ It.” Emeril trademarked “Bam!” and Paris Hilton trademarked “That’s hot.” Having the trademark doesn’t prohibit everyone else from saying it in conversation, but it does limit the ability for others to monetize it for themselves. It keeps a phrase that is uniquely attributed to another person or business from being used in a misleading way for monetary gain by others. Sports announcer Michael Buffer wisely trademarked “Let’s get ready to rumble” so that others couldn’t go and make t-shirts, mugs, and other merchandise with a catchphrase that he made famous. Anyone can file for a trademark on a phrase. In the end, the trademark office will decide if the application has merit. Before you do, it is suggested you seek the advice of a legal expert.

By now we know that Kylie Jenner is a successful business woman, given the enormous popularity of Kylie Cosmetics. It stands to reason that she is going to expand her scope of business. No matter WHAT she decided to name a spinoff of her brand, she would trademark it. By jumping on a phrase that is now already organically linked to her, thanks to the fans themselves, she merely did the SMART thing. Coming up with a brand name is one of the hardest things an entrepreneur does. Half of the ideas are taken, the others you don’t love, and sometimes the ones you do love other people don’t like.

So before we start hating on Kylie’s fast acting ingenuity, we should be inspired and do some of it ourselves!

For more pop culture and entertainment analysis, follow @BrianBalthazar on twitter!

Celebrities

Watching Mayim Bialik Learn TikTok Dances Is Pure Joy

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It is so fun watching this mom’s viral dance moves blossom.

Nowadays you can’t go on social media without being introduced to some new viral dance craze and I am only salty about it because I was given the curse of two left feet. Once in awhile, however, I come across a video so entertaining that me and my sense of incoordination can’t help but to put our jealousy aside and let the amusement take over. And that has happened with Mayim Bialik’s latest post on her YouTube channel.

While we know the actress from her charmingly quirky roles in the hit tv shows Blossom and The Big Bang Theory, Bialik spends her days like most moms just trying to keep up with the latest trends that have her children so captivated. In her video entitled “My Son Teaches Me TikTok Dances” the mom of 2 makes it her mission to learn some of the viral dances sweeping the popular app from her teenage son. Bialik starts the video by calling the app “Tik-Toke” so you know we are in for a treat. The Ph.D (yes she has a Ph.D in neuroscience) then describes Tik Tok as being “impossible” to explain only for her son to quickly inform her that this is a very simple explanation of how the app works. It’s going well. Oh and Bialik is wearing a Pokémon t-shirt throughout the entire video…which should automatically make her TikTok famous imo.

Rather than just join the app and potentially humiliate herself and become a meme, Bialik decided to post her dance attempts to her own channel. Who would dare meme this queen!? The tv star then goes onto learn and demonstrate some of the most viral videos we’ve seen recently such as “The Renegade” and “Say So.” The video will keep a smile on your face for the entire 10+ minutes and is definitely worth sharing. We need all the good vibes we can get nowadays and trust me they don’t get much better than this!

Check out the charmingly quirky video below!

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Celebrities

You Can Now Purchase An Official Big Cat Rescue Mask From Carole Baskin

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More like Carole Maskin’.

Are you a cool cat? More of a kitten? Either way, you can now jump on the Tiger King craze and purchase an OFFICIAL Big Cat Rescue mask for yourself. Carole Baskin and her big cat organization took to Facebook over the weekend to promote their newest bit of merchandise. Capitalizing on the pandemic-induced need for masks, the Netflix star boasts two different color options available for purchase. For just $11 (before tax and shipping) you can choose between a black or leopard print mask emblazoned with Carole’s favorite tag line, “Hey all you cool cats and kittens.” Truly a steal for anyone obsessed with the buzz worthy docu-series.

In case you’ve forgotten, Carole is the arch enemy to Joe Exotic as portrayed in the Netflix docu-series Tiger King. She’s been making headlines lately as the series has launched renewed interest in the “disappearance” of her second husband. After watching the series, fans began speculating that Carole’s ex-husband didn’t disappear, rather that she murdered him. Just this week, reports were made that the signature on her ex-husband’s last will and testament may have been forged. Because of all these allegations, the case of Carole’s missing husband has been officially reopened.

But all that’s neither here nor there because there are adorable, trendy masks for sale! If you would like to jump on the craze and snag a mask for yourself, check out the post below!

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Broadway

Lin-Manuel Miranda Just Shared The Original Demo For ‘Moana’ Hit Song And It Features A Big ‘Hamilton’ Star!

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Another gem from the wonderful world of Miranda.

If there are two things musical lovers are forever grateful for it’s Disney and Lin-Manuel Miranda.

Disney scooped up Miranda to write songs for the 2016 hit film Moana which told the story of a young princess chosen by the ocean to reunite an ancient relic with a powerful goddess. Unsurprisingly, the film’s standout song “How Far I’ll Go” won the Oscar for “Best Original Song” because everything Miranda touches turns to gold. What’s even more exciting than the award winning content Miranda creates, however, is the glimpses into the creative process he often shares with fans. After Hamilton became a smash hit, Miranda shared countless original demos and compositions of songs from the musical just to show fans the growth of his creativity. Well, moments ago Miranda took to Twitter to once again give us a peek into his process but this time it’s for the hit Disney film.

While Hamilton was still in it’s pre-Broadway run, Miranda was writing songs for Disney. He enlisted the help of his costar Phillipa Soo, the original Eliza Schuyler, to record the demo for “How Far I’ll Go” from their dressing room at the Public Theater. Finally after all these years, Miranda has decided to share the demo with us and it’s enough to make any theater geek freak out! In his tweet he apologizes for making the demo so “high” but applauds Soo because she “can sing ANYTHING.” And by the sound of this demo she really can!

Check out some Disney magic…or Miranda magic…or both(?) by listening to the original demo below!

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