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Jerry Lewis Ousted As MDA Telethon Host

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After almost a half a century of service, it is being reported that Jerry Lewis has been abruptly dismissed as the host of the Muscular Dystrophy Assn.’s telethon.

The group has given no specific details about why the decision was made, but says the 85-year-old comedian would not appear on this year’s telethon, and would no longer serve as its national chairman, a position he held for nearly 60 years. MDA Chairman of the Board, R. Rodney Howell, said in a statement,

“Jerry Lewis is a world-class humanitarian and we’re forever grateful to him for his more than half century of generous service to MDA.”

According to the LA Times, the announcement and mysterious circumstances surrounding Lewis’ departure provoked many responses from comedians and other performers, ranging from Paul Rodriguez and Laugh Factory owner Jamie Masada to Dane Cook and Dave Chappelle.  Rodriguez commented,

“As a fellow comedian, it’s really crappy the way they treated him…The man is an institution. They should have found a better way to let him go.”

Masada also responded along the same lines, saying, “He’s the face of the telethon…Without him, there’s no show.”

The decision seems to be a complete turnaround from the MDA’s announcement in May that Lewis would host the telethon for a final time this year, and would appear in the closing moments of future telethons to sing his trademark number, “You’ll Never Walk Alone.”  A spokesperson said it did not expect to name a new host this year and that the Sept. 4 event would be shepherded by entertainment personalities Nigel Lythgoe, Jann Carl, Alison Sweeney and Nancy O’Dell.

Muscular Dystrophy is a group of more than 40 disorders that affect more than 1 million Americans. The maladies, sometimes referred to as neuromuscular disorders, weaken the muscles and eventually result in profound disability. The most common form of the disease is Duchenne muscular dystrophy, which affects about 1 in 3,500 males worldwide.

When asked on Saturday at the Television Critics Assn. press tour in Beverly Hills what he would have to do to be satisfied with his life, Lewis replied: “Get the cure for muscular dystrophy, then I’m fine.”

Celebrities

Three Words That Went So Viral That Kylie Wants To Trademark Them – And Why She’s Right To Do It.

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It all started when Kylie Jenner gave us a tour of her Kylie Cosmetics office on YouTube. Then, she went to wake her sleeping daughter, singing “rise and shine.”

Maybe it was the way she sang it, but it went viral, memes followed, and it became the most hashtagged phrase EVER on Tik Tok. Almost immediately.

Within a week, she filed an application to trademark the phrase, hoping to turn the now viral moment into a merchandising opportunity. Folks called it excessive and silly, claiming such a common expression shouldn’t be up for the taking.

Those people are wrong. What it is, is smart.

Take a look – the seemingly innocuous moment happens 15 minutes in to the tour.

Why is it smart? Because if she doesn’t trademark it, someone else will. People are ALL about capitalizing on viral moments, and if she didn’t, someone else would have tried to use Kylie’s influence to benefit themselves, just like people are using the #RiseAndShine hashtag right now for views and likes. And that’s not taking advantage of it?

In fact, she’s not the first person to even apply for a trademark for the phrase. Roughly 100 applications, some active, some dead, have been filed with variations of the phrase over the years. A mattress company liked the sound of it, so did a coffee company, a beer, snack mix, and Hardee’s wanted to use it to promote breakfast entrees. All of them make sense. McDonald’s trademarked the common phrase “I’m Lovin’ It.” Emeril trademarked “Bam!” and Paris Hilton trademarked “That’s hot.” Having the trademark doesn’t prohibit everyone else from saying it in conversation, but it does limit the ability for others to monetize it for themselves. It keeps a phrase that is uniquely attributed to another person or business from being used in a misleading way for monetary gain by others. Sports announcer Michael Buffer wisely trademarked “Let’s get ready to rumble” so that others couldn’t go and make t-shirts, mugs, and other merchandise with a catchphrase that he made famous. Anyone can file for a trademark on a phrase. In the end, the trademark office will decide if the application has merit. Before you do, it is suggested you seek the advice of a legal expert.

By now we know that Kylie Jenner is a successful business woman, given the enormous popularity of Kylie Cosmetics. It stands to reason that she is going to expand her scope of business. No matter WHAT she decided to name a spinoff of her brand, she would trademark it. By jumping on a phrase that is now already organically linked to her, thanks to the fans themselves, she merely did the SMART thing. Coming up with a brand name is one of the hardest things an entrepreneur does. Half of the ideas are taken, the others you don’t love, and sometimes the ones you do love other people don’t like.

So before we start hating on Kylie’s fast acting ingenuity, we should be inspired and do some of it ourselves!

For more pop culture and entertainment analysis, follow @BrianBalthazar on twitter!

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VIDEO: Why Paris Hilton Is A Chameleon.

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Paris Hilton sat down with me and Makho Ndlovu at the People Now studios to talk about her new fragrance “Electrify,” the first song she plays when she’s DJ’ing, and what character’s she likes the play… in real life!

What an amazing time it is visiting and guest co-hosting People Now. The people on camera and behind the scenes couldn’t be more kind and welcoming! And Paris herself was absolutely charming and sweet.


 

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Watch How This Hasselhoff Deepfake Takes Years Off The Actor!

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Visual effects artist Chris Ume takes countless images of David Hasselhoff from his past Baywatch days, then creates a younger avator, blending the new, artificial Hof onto the real life Hoff.

The process of this crazy magic? It’s called a Deepfake = combining and superimposing existing images and videos onto a source image or video. The process is incredible, and yet still relatively in its infancy. If things keep progressing this genre as we can only expect they will, it’s not a stretch to imagine that we could someday see an actor actress play a younger version of themselves so convincingly we won’t see how they did it.

To follow more of his work, subscribe to Chris’ youtube channel.

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