Your Diet Coke Will Look Different This Fall.
News flash: Diet Coke is insanely popular. (I won’t even own up to just how much DC and Coke Zero I pound through in a week.) So the legions of fans who drink the soda like it’s… well… water, will be surprised by the drink’s new look this fall.
As Coca Cola turns 125 this year, (wow) the design team are revamping (for a limited time at least – unless the cans are a humongo success) the traditional look for Diet Coke cans.
Says ADWEEK.com:
“Retaining the can’s familiar bare-aluminum background, the new design super-magnifies a segment of the existing logo right where the “D” of Diet rests atop the “k” of Coke. The result is a modish and (for a global brand) even daring design that refuses to reveal the brand’s complete name. Which is the beauty of having a brand that’s already the best-selling diet soft drink in the world: You don’t have to worry about stuff like that.”
Set to hit shelves in September, the cans are supposedly only there for a limited time. (Interpret that as: not so long if everyone complains, longer if everyone loves it.) The new design came from San Francisco-based design firm Turner Duckworth.
Diet coke is consumed 1.7 billion times each day. Not all of that consumption is me. But a good portion of it is.