VIDEO: Del Monte Merges David Hasselhoff With A Popsicle, Creates “The Hoffsicle.”

I’m speechless. No words.

How this is supposed to make you like Del Monte I’m not quite sure. It might actually have the opposite effect.

In any case. The fruit/novelty food people you loved for bananas (they’re the third largest supplier of ’em) has gone bananas, making a popsicle shaped like David Hasselhoff and photographed him eating it, essentially making David Hasselhoff eat himself.

Then they sent him out on the streets to get other people to eat him.

It is apparently a stunt to celebrate National Ice Cream Week, which according to me is one of the top ranking national weeks that people don’t care about, because they don’t need anyone to remind them to eat ice cream.

I don’t have any personal issue with David Hasselhoff but I am somewhat befuddled about how ad dollars get spent. Mind you, in some ways its totally effective, because here I am writing about Del Monte and David Hasselhoff. But are you any more likely to buy something from them? To me, the little stickers on the bananas go further for name recognition.