Connect with us

Beauty

Jennifer Hudson’s Dramatic Weight Watchers Ad Shows A Woman Transformed.

Jennifer Hudson’s weight loss has never been more evident than her latest Weight Watchers commercial, which shows her singing a duet with herself from a 2004 American Idol performance – a reported 80 pounds heavier.

Published

on

Jennifer Hudson’s weight loss has never been more evident than her latest Weight Watchers commercial. The spot features a stunning present day Hudson singing a duet with herself from a 2004 American Idol performance in which she is a reported 80 pounds heavier.

The commercials utilize moments from Hudson’s “Idol” performance of “I Believe In You and Me,” but actually steals moments from her judge’s assessment as well (the laughter at the end) to create a more interactive feel with the present day Hudson. In the original performance, Hudson was lauded for her vocals, but her pink dress was attacked by Simon Cowell and Randy Jackson. Likely, no one would be criticizing her current day ensemble.

Hudson Weight Watchers campaign has been a proven success. The company reported a 30% spike in revenue for the first quarter compared to the prior-year period when they first began their “It’s a New Day” campaign starring Ms. Hudson last year. These new ads, developed and created by agency McCann Erickson, drive home Weight Watchers’ 2012 mantra ‘The Year to Believe.’

Lately Hudson has found herself riding the usual tabloid roller coaster of women who go through a dramatic weight loss. Inevitably, the process begins with accolades, often followed by the eventual ‘has she gone too far’ questions.

But Hudson, who depending on reports has gone from a size 22 or 16 to a size 2, seems unfazed by the coverage, determined to avoid the career pitfalls that come with being an overweight actress. The singer actress writes about rejecting the title role in the critically lauded film Precious due to the required weight gain. Been there, done that.

“I had done that with Effie … and as much as I was moved by this film, I wanted to try a role that had nothing whatsoever to do with my weight.” The part eventually earned it’s eventual star, Gabourey Sidibe an Academy Award nom.

Hudson write about the matter in her book, “I Got This: How I Changed My Ways and Lost What Weighed Me Down.”

For more viral videos and pop culture news, follow @BrianBalthazar on twitter!

Beauty

Watching Cindy Crawford Do Her Simple Makeup Routine In Eight Minutes Is Absolutely Riveting

A YouTube video of the 53 year old beauty doing her very minimal make up regimen has gotten nearly 2 million views. The tutorial shows just how likable, real, and beautiful she is.

Published

on

A YouTube video of the 53 year old beauty doing her very minimal make up regimen has gotten nearly 2 million views. The tutorial shows just how likable, real, and beautiful she is.
First of all, seeing a veteran supermodel without her makeup appeals to the voyeuristic side in all of us. Did she have work done? What does she REALLY look like. The answer? Whatever she has or hasn’t done, she looks like a gorgeous 53 year old who is genuine, appealing – and looks like a natural beauty.. The video, which she shot for vogue with what looks like her own camera phone, also contains honest reflections on what it was like growing up in the world of high fashion without any experience in makeup, just how much makeup her husband likes, and what she has learned from her daughter’s makeup routine. I love that she didn’t go to great lengths to wash herself out with extra lighting or filters. She’s simply stunning.

Continue Reading

Beauty

STYLE TREND: The Seasonal Hair Colors Of The Moment Is “Mulled Wine.”

Wine inspired hair color has never looked more festive!

Published

on

Wine inspired hair color has never looked more festive.

It turns out any stylist worth their peroxide is on top of the hue of the moment – and that’s a burgundy wine that can range from bold pops to gradul hombres. Check out these instagram influencers who are leading the trend!

Check out these from christinakreitel … and more! Scroll down!

 

OR THIS FROM MIMISSALON!

 

Or another, from Guy Tang!

 

I am obsessed with my models texture and color in Poland. I highlighted her using @guytang_mydentity magnum8 and added 1/32oz @olaplex process til I reach a level 8 and using all permanent mydentity colors 1️⃣ @guytang_mydentity 30g 3MV+ 15g 5MR+ 15g 6RR on rootàge 10vol 2️⃣ @guytang_mydentity 5MR+6RR with 10vol midshaft 3️⃣ @guytang_mydentity 6MR+6RR+ 20g of Pink Glow Dual Booster with 10vol on ends and process for 30mins Dry hair completely and glaze with all @guytang_mydentity DEMI colors 4️⃣ 6MR+6RR+Pink Glow Booster wig 6vol 1:2 ratio and process 25mins Thank you to all the HairBesties in Poland I had a blast💗❤️ Thank you to my Artistic Team @arianasin @olaplexpolska @olaplex @piotrso.hair and Salon @helahair and beautiful model @liviapopow

A post shared by Guy Tang® (@guy_tang) on

Continue Reading

Beauty

I’m Ready, Technology. When Is This Happening??

Published

on

Continue Reading

Trending