MARKETING GENIUS: Ikea Turns A Challenge Into A Clever Solution, Viral Madness Ensues.
Ikea Norway had a problem. It's freezing out, and no one can browse their iPad catalog when they're wearing mittens. Their brilliant solution not only became an instant best seller, it got world-wide attention, and shot the catalog to the top of the iPad APP charts.
![Ikea Solution](http://POPgoesTheWeek.com/wp-content/uploads/2012/03/Ikea-Solution.jpg)
ÂÂÂ
It’s all explained in this little cartoon – which – you guessed it - is going viral as well!
For more viral videos and pop culture updates, follow @BrianBalthazar on twitter!