MARKETING GENIUS: Ikea Turns A Challenge Into A Clever Solution, Viral Madness Ensues.
Ikea Norway had a problem. It's freezing out, and no one can browse their iPad catalog when they're wearing mittens. Their brilliant solution not only became an instant best seller, it got world-wide attention, and shot the catalog to the top of the iPad APP charts.
This is brilliant viral marketing and advertising! Ikea Norway had a problem. It’s freezing out, and no one can browse their iPad catalog when they’re wearing mittens. Their brilliant solution not only became an instant best seller, it got world-wide attention, and shot the catalog to the top of the iPad APP charts.ÂÂÂ
It’s all explained in this little cartoon – which – you guessed it - is going viral as well!
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