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The ad, which features Blige singing soulfully about chicken wraps, was criticized by some members of the black community, who claimed the adÃƒâ€šÃ‚Â played onÃƒâ€šÃ‚Â stereotypes. One website called itÃƒâ€šÃ‚Â “buffoonery.”
David Beckham, Jay Leno, Steven Tyler and Salma Hayek are among the other celebrities fronting ads for the fast food chain, which is trying to revamp its image after a few yearsÃƒâ€šÃ‚Â of cryptic male oriented ads that resulted in dismal sales.
Burger King is actually citingÃƒâ€šÃ‚Â music licensing issues, not criticism of the ad, for the decision to pull it, assuring that in fact they plan to the spot back on the air soon.
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