VIRAL MARKETING: Pushing A Mysterious Button Results In Major Drama On Belgium Street

To help launch their TV network in Belgium, TNT placed a button in the middle of a village square, with a big sign reading "Push to add drama." They deliver on their promise. Check out the expressions of the innocent bystanders as the craziness unfolds!

To help launch their TV network in Belgium, TNT placed a button in the middle of a village square, with a big sign reading “Push to add drama.” They deliver on their promise. Check out the expressions of the innocent bystanders as the craziness unfolds! Brilliant marketing.

Somehow I imagine this would result in SHEER panic in the United States. Kudos, calm Belgian bystanders!

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