Commercials
CHILLING AD: Saudi Arabian IKEA Catalog Photoshops The Women Out!
Gender inequality is the norm in Saudi Arabia, where women aren’t allowed to drive, and must be covered in public. Now, a chilling IKEA advertisement that has photoshopped out of all the women drives home how disturbingly real the problem is.
On the left, an IKEA bathroom ad in Sweden, and on the right, in Saudi Arabia.
Gender inequality is the norm in Saudi Arabia, where women aren’t allowed to drive, and must be covered in public. Now, a chilling IKEA advertisement that has photoshopped out of all the women entirely drives home how disturbingly real the problem is.
Editors at the Swedish edition of Metro (newspaper) noticed that in IKEA’s latest Saudi Arabia catalog all the women have been Photoshopped out. IKEA themselves had digitally erased them. You can see from the photo that this was no simple task. In a bathroom, the mother standing at the sink with her son was transformed to show the son standing at the sink alone. In another section of the catalog, one of IKEA’s own designers, Clara Gausch, was erased from a photo featuring four of their own designers. Disturbing.
Sweden’s trade minister Ewa Björling told Metro that the invisible women were a “sad example” of gender inequality in the country, but also pointed out that despite their best efforts, “you can’t delete women from society.”
Commercials
Bryan Cranston and Tracee Ellis Ross Mountain Dew Commercial Is A Win

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Advertising
Budweiser Raises A (Beer) Glass For International Women’s Day With Re-Imagined Ads
The brand tackles old gender stereotypes with new versions of their 1950’s ads.
As part of International Women’s Day, Budweiser has adapted their own old ads, once portraying women as housewives serving their husbands and reworked them into a more modern point of view.
Appearing in the pages of The New York Times, Chicago Tribune or L.A. Times today, the ads still look like the colorful, retro pages of a newspaper from the 1950s, but instead of serving the beer, they’re enjoying it themselves.
Beyond commemorating International Women’s Day, the brand is also a partner with #SeeHer, an industry effort to improve how women are portrayed across all advertising.
Commercials
POP Throwback: Four Years Later this SNL Mothers Day Flowers Commercial Will Still Crack You Up
SNL and Kristen Wiig will leave you in stitches with this parody of a 1-800 Flowers commercial! Give flowers to the mother you love, but also annoys the heck out of you!
It’s hard to believe this parity first came out in 2013!
SNL and Kristen Wiig will leave you in stitches with this parody of a 1-800 Flowers commercial! Give flowers to the mother you love, but also annoys the heck out of you!
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