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The Problem With Lindsay Lohan’s Sponsored Tweets.

Lindsay Lohan has become somewhat notorious for taking money in exchange for tweets recommending a service or product. Now she’s under fire for tweeting in support of a finance company that many consider unscrupulous.

As Lohan’s paid tweets go, sometimes it’s on the level, but sometimes the lines are blurry. Here’s what she’s done, what she’s doing, and why until things change, no one wins in the hazy world of celebrities and sponsored tweets.

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Lindsay Lohan has become somewhat notorious for taking money in exchange for tweets recommending a service or product. Now she’s under fire for tweeting in support of a finance company that many consider unscrupulous.

As Lohan’s paid tweets go, sometimes it’s on the level, but sometimes the lines are blurry. Here’s what she’s done, what she’s doing,  and why until things change, no one wins in the hazy world of celebrities and sponsored tweets.

WHAT HAPPENED?

Earlier this week, Lindsay Lohan took to twitter to sound off on the economy, saying:

“Have you guys seen food and gas prices lately? U.S. $ will soon be worthless if the Fed keeps printing money! http://spn.tw/t1exbE #ad

The tweet led visitors to the National Inflation Association, (NIA) which looks like a non-profit group warning consumer of over-inflation. But dig deeper, and it starts ‘helping’ visitors invest in gold and silver stocks. Marketwatch.com reports that the site’s founders are actually “paid ‘investor-relations specialists,’ which means that in their primary businesses (WallStreetGrand.com for Adams, Lebed.biz for Lebed) they are paid to tout stocks.” In other words, these paid spokespeople hired Lohan to be their higher profile, celebrity spokesperson.

WHAT IS LINDSAY LOHAN’S FOLLOWING? HOW POWERFUL IS IT?

As of this posting, Lindsay Lohan has more than 2.1 million twitter followers. To an advertiser, of course, that’s a great audience. She represents a young, perhaps ‘hip’ demographic. Despite her troubles with drugs and alcohol, there are many fans that don’t care – perhaps even like her more – for her party lifestyle and ‘who cares’ attitude. Still others just like to feel connected to a celebrity.  So when Lindsay says she likes something – there’s a good chance that people are going to check it out. But can a consumer trust that what she’s touting is something she really believes in … or is even a safe transaction, for that matter?

WHAT’s LINDSAY’S REPUTATION FOR PUSHING PRODUCTS?

Lindsay Lohan seems to have established herself as a tool for just about anyone willing to pay her. Her ‘seal of approval’ seems contingent on payout.

Earlier this month she received more than $35,000 for shooting a 15 second promo/ad for an online auction site. The ad was shot with no professional audio or lighting. It was cheap, it was easy money. And she had to do it from home because she was on house arrest.

Back in December she was reportedly tweeting for a Gift Card site. She’s tweeted for diet aids and fashion websites, with paychecks reportedly ranging from 3,000 to 10,000 a tweet. Earlier tonight she tweeted about a website pushing muffin gift baskets. I’m serious!

The problem is, it’s hard to tell what is a real endorsement and what is just something she truly likes. In the case of the NIA tweet, she did put the hashtag “#AD” next to the tweet) … In the case of the others, I suspect they’re all paid endorsements – if she gets paid for SOME of her endorsement tweets, then why would she just ‘give’ others away? She just lost that company as a potential advertiser! Product spokespeople as a rule don’t endorse products unless they’re being paid for it.

HOW COMMON ARE PAID TWEETS?

They are a rapidly growing business. With the dawn of twitter and facebook have emerged corporations that will actually match regular people to appropriate advertisers. Many of them are completely on the level, following FTC guidelines. (more on that below.) You don’t have to be a celebrity to get paid to tweet. A company could pay anyone with a high number of followers – anywhere from five dollars a tweet to thousands of dollars. In the case of celebrities, these companies go to the star’s agent or management (or the celeb themselves) directly. That’s where it gets shady.

SHOULD WE CUT LINDSAY SOME SLACK?

On one hand, I think Lindsay has had her share of struggles, and I’m sure her finances aren’t what they used to be. She’s not getting any acting work right now. I sympathize in a sense that she’s trying to make a living. (Although I also believe she got herself into this mess.)

The trouble is, she is starting to develop a reputation for not being the most discriminating when it comes to her endorsements. It’s one thing to talk about muffins, clothes, subjective things… but public policy, the economy… she may be getting in over her head.

HOW DOES THIS EFFECT HER REPUTATION AS A WHOLE?

When Lindsay appeared on The Tonight Show with Jay Leno recently, she claims she needs “to work to gain back the trust of the industry.” She should be doing the same with regard to her fans.  I think people want to give her a chance to recover and ‘rise again’ so to speak – as an actress. Part of that is not trying to pull a fast one and give the impression that she’s insincere about what she says.

I think she has to be careful… she may get herself into a situation where she is truly tweeting about something she knows nothing about – something that could be offensive to some of her fans, or lead them to make bad business decisions. When she decides to get political, she’d better truly know the background on what she’s tweeting. She walks a slippery slope if she decides to tweet about things she is not educated about.

DO WE NEED TO REGULATE TWEETS?

Since 1980s it has always been a requirement to be clear when something is a paid endorsement. That policy has continued into the digital age with the dawn of the internet. This goes for not just paid income, but also a steady stream of free merchandise from a person or company you mention online. But it’s very difficult to monitor.

When we see a TV commercial, when we see a magazine ad, there’s a very clear message that the person appearing in that ad has been compensated for their appearance. On twitter, it’s a gray area. We don’t always know what’s a paid statement. (Although in this case it seemed rather obvious to many of her followers) We have to find somewhere to draw the line.  I believe that when a celebrity is endorsing a product – even on twitter – whether it’s perfume, a restaurant, anything – it should be stated clearly in that tweet that it’s a paid endorsement.

For example: what if she were to endorse a prescription drug on Twitter? (yes – it’s a stretch – but consider the regulations that accompany such commercials) When you are paid to endorse a drug, that has to be clear. Any kind of drug promotion requires the listing of side effects… and we can all say “oh that would never happen, she’d never endorse something like that, and no company would ask her to” – but if there’s anything we’ve learned in the past ten years is that we can no longer take people at face value. As sad as it is, we really have to second guess a lot of the messages coming at us and who’s behind them.

In short…

Until there is a clearer way of defining what is an ad and what is a true recommendation within social networking, celebrities are not doing themselves, nor their fans, any favors. In this case, some of Lohan’s followers called her out on what they suspected was nothing more than a tweet for cash. In some ways, this backlash brought the story into the spotlight. As far as I’m concerned, if a celebrity is going to encourage people to act on their tweets, they should be ready to be held accountable for the results.

 

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Nick Lachey Rewrites Hit 98 Degrees Song Amid Coronavirus Quarantine

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This video will remind you of two things: Nick Lachey is actually a gifted singer. And at age 46 he is still quaran-FINE!

Picture it. The year is 1998 and the boy band craze is at its peak. You turn on the radio. Your ears perk up as you hear the four beautiful men of 98 Degrees sing about the torture of having to let down their side pieces so they can try to be true to the girlfriends that love them. The word “coronavirus” has never even been uttered. It was a simpler time.

Fast forward to 2020 when it seems like you can’t turn on the tv without some sort of news break interrupting your scheduled programming to warn you about the latest dangers of the viral pandemic. With the spread of the virus ever growing, celebrities have been taking to social media to urge fans to isolate themselves so we can all stay safe and healthy. Nick Lachey, 98 Degrees heartthrob and host of the new dating show Love Is Blind, is the latest Hollywood star to jump on this bandwagon.

Lachey took to Instagram to debut his updated rendition of “The Hardest Thing,” the boy band’s certified gold single. “Yeah, it’s the hardest thing we’ve ever had to do. To stay stuck in our house, just watching all this bad news. It’s the hardest thing we’ve ever had to try. To stay six feet apart when we go outside,” the blue eyed beaut sings. “Nothing to do, no sports on TV. Washed my hands so much that they started to bleed. Damn this quarantine. It’s the hardest thing we’ve ever had to do. But in the end it’s worth it. Together we will get through” he continues. The video ends with Lachey reminding fans to stay safe before being jumped on by his enthusiastically adorable son.

Click below to see the full video!

 

 

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When the hardest thing we’ve ever had to do…. is stay home.

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Danny DeVito Passionately Urges New Yorkers To Stay Home…And Twitter Agrees!

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For the love of Danny DeVito, stay home!

The world is in a dark place right now and I am not sure how much more bad news we can handle. That’s why when I saw Danny DeVito’s name trending on Twitter I froze. Our great nation could very well crumble if anything bad was to happen to such an icon right now. With extreme trepidation I clicked on the social media link and was relieved to see that good ol’ Danny boy is just strumming up hype because he is passionately urging New Yorkers to stay home.

Amid the coronavirus outbreak, Governor Andrew Cuomo has been driving New Yorkers to stay home and has taken every precaution short of shutting the state down completely to help prevent the virus from spreading. Because New Yorkers can be hard headed, it doesn’t hurt to have some famous friends reiterate your message. Big names like Lala Anthony, Robert De Niro and Ben Stiller have all made appearances on Cuomo’s social media pleading with New Yorker’s to heed the governors warning. Only one celebrity was able to make it to Twitter’s trending page however and that was none other than Danny DeVito. DeVito’s message is simple…stay home! In the two minute video, DeVito reminds fans that it’s not just up to the elderly to isolate themselves. “Young people can get it and they can transmit it to old people and the next thing you know – I’m out of there” says the actor. We must save him!

Twitter went into a frenzy with many users agreeing that we need to stay home for Danny. One user wrote “When Danny speaks, I listen.” Another passionately wrote “If you idiots kill Danny DeVito I SWEAR TO GOD.” One promoted DeVito from the icon status I previously awarded him and said “WE GOTTA PROTECT WORLD TREASURE DANNY DeVITO.” 

Take a look at the video below and for the love of the newly minted national treasure, stay home!

 

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Amy Adams Has Finally Joined Instagram And She Is Melting Our Hearts!

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The world has endured raging brushfires, rising floodwaters and a viral pandemic…and that’s just in these three short months of 2020. From every devastation, however, a hero emerges…and today that hero is Amy Adams.

Amy Adams has finally joined Instagram and not just to post selfies or pictures of her dog…although a cute dog pic can definitely brighten anyone’s day! Instead, Amy has joined Instagram to partner with her friend, Jennifer Garner, on Save With Stories, a place to watch celebrities read children’s stories. The goal from these posts is to attract donations to raise funds for Save The Children and Share Our Strength’s No Kid Hungry. Amy outlines how the donations will  “make sure that families know how to find meals when schools are closed, support mobile meal trucks, food banks and other community feeding programs, provide educational toys, books and worksheets, and support out-of-school-time programs to help kids make up for lost time in the classroom.” These efforts are especially needed right now as school closures can affect nearly thirty-million children.

In the nearly 8-minute video, Amy reads The Dinosaur Princess, a story written by her daughter Aviana Olea Le Gallo. Amy also flashes pages from the story which are artfully illustrated by her husband, David Le Gallo. I hope melting of the heart is not a symptom of the coronavirus because mine is officially a puddle!

I am all for being social media positive while being socially distant! Check out Amy’s first Instagram post below!

 

 

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I’ve decided to finally join to shine a spotlight on kids across the country who need our help and support during this difficult time. My friend @jennifer.garner and I are launching @SAVEWITHSTORIES – a spot to watch your favorite celebrities read your favorite children’s books. We are galvanizing as a community to support a new fund for a combined effort between SAVE THE CHILDREN and Share Our Strength’s NO KID HUNGRY (and a big thank you to our founding publisher, Scholastic♥️). ⁣ ⁣ THIRTY MILLION CHILDREN in the United States rely on school for food. School closures will hit vulnerable communities hard and @savethechildren and @nokidhungry are on the ground and ready to serve. They just need our help! ⁣ ⁣ These funds will help us make sure that families know how to find meals when schools are closed, support mobile meal trucks, food banks and other community feeding programs, provide educational toys, books and worksheets, and support out-of-school-time programs to help kids make up for lost time in the classroom. ⁣ ⁣ If you can manage a one time gift of $10, please text SAVE to 20222. If another amount would work better for you, please visit our website—link in bio. There is no maximum and there is no minimum—together we will rise and together we can help. #SAVEWITHSTORIES

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